For a term that was born out of the crisis suffered globally since 2008, the iDeology of iD couldn't be more pertinent or more positive. We invented the expression "image diplomacy" because the premise of the work we do is that it should be a springboard to get the initial message across but that "image" and they way entities are perceived by others is bound up in every experience. It is our task to put that experience at the fingertips of our readers and give our clients an opportunity to connect with them. It is with image diplomacy - on a political, social and commercial level - that new opinions are born, perceived realities are challenged and nations better understand each other.
So image diplomacy is a simple 4-step process:
To get your message out there to the right audience above and go beyond simple branding...read more >>