the daily telegraph

Geographic Market UK

Target Audience In the UK more Chairmen, CEOs, MDs and Directors turn to The Daily Telegraph (the DT) than any other quality newspaper. 86% of all readers are ABC1 adults, while 81% of The DT's loyal following do not read any other national daily of the same standing

Launch Date 1855

Format Daily broadsheet quality newspaper

Readership Over 1.6m

Description The DT enjoys 43% share of the quality daily market and is the only daily newspaper (apart from the Financial Times) in the 'broadsheet format' in the UK

Why The DT? Award-winning with a circulation of over 635,000 copies, The DT is the UK's biggest selling quality daily newspaper. The DT sells an average of 189,000 more copies than its closest competitor The Times

www.telegraph.co.uk


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