The team at iD has a wealth of experience in the research and preparation of special country reports and features. Having produced timely and incisive reports for publication in many of the world's most important and influential international media including Fortune, New York Times, USA Today, Time Magazine, Newsweek, Foreign Affairs, US News and World Report, American Way, Corriere della Sera Magazine, The Daily Telegraph, The Independent, The Observer, Robb Report Russia, Capital, Handelsblatt, Paris Match and Le Monde, We now focus on select top media in the UK, Germany, France, Italy and the US. Interestingly, print media is as effective as ever, if not even more so, in communicating your message to a wide audience. In fact, on 28 December 2009, The Times, carried this headline - "Advertising in print is twice as effective as TV, says Microsoft." With this in mind iD works closely with clients to find tailor-made solutions and if ever there was a time to communicate your image then now is THE time. The lack of confidence that exists, as a result of the recent economic crisis, calls for action. According to Harvard Business School professor John Quelch, (writing in the FT) "it is well documented that brands which increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times."
Certainly, it has been proven that those companies that continue (or even increase) their marketing efforts during recessionary periods reap the benefits long after the fact. One of the most cited examples is the famous cereal maker Kellogg's who was racing neck and neck in the 1920s with Post cereal. In the era of the Great Depression, Post cut back on their advertising while Kellogg's maintained their strategies. By the time the Depression had drawn to a close, Kellogg's had emerged as the clear leader in the category, a position they continue to maintain 80 years later. Which shows that in the current financial climate there is a need to communicate even more fervently in order to either restore or retain confidence among consumers, customers, clients, tourists and investors. We relish this challenge and over the years we have collaborated extensively with world leaders - Presidents, Prime Ministers, government officials, top business people, entrepreneurs and innovators from more than 25 countries across a total of 5 continents. We have expertise in strategic planning, project coordination, reporting and an in-depth knowledge of diverse markets and audiences.
Having conducted research and country analyses for more than a decade, iD's team offers clients their keen understanding of changing market trends enabling them to respond accordingly to clients' needs in order to maximize their international visibility and foster closer economic, investment and trade ties with global partners. iD's consultants come together to form a dynamic, highly proficient team with the ability to work just about anywhere in the world. We are multi-cultural, multi-lingual and have cross-cultural competence having each worked in international communications - out on the field - for a minimum of 10 years. With significant previous experience in PR consulting, tourism & travel consulting, political science, sales & marketing, iD's knowledge of international relations and global communications makes us perfectly placed to assist you in getting your message out to the world, wherever and whenever you want.