We aim to maximise the proliferation of your image by iDentifying your target audience and ensuring that your iDentity demonstrates "brand confidence". iD seeks to go beyond PR, branding, marketing and advertising. With our careful market research we produce first-class editorial and proactively enable your audience to make decisions based on testimonial experience. We minimise the disparity between how nations perceive themselves and how they are perceived by others. Quantifying the effectiveness of the capital investment in advertising is difficult, however as Stuart Henderson Britt (author of Psychological Principles of Marketing and Consumer Behavior) humorously explained in the late 70s, "Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." This alone makes the case for advertising. But why just run an ad campaign? Why not gain added value by having accompanying editorial which places you in the economic landscape? Publicity within a special promotional feature places an ad in a context rich with information which means that its impact is maximised.
Advertising is everywhere in our world from billboards to TV commercials but how often does it directly relate to the subject matter? In our case, every time; and that's what makes the difference. In fact, according to a survey by MediaPlus Research Ltd 2003 (quoted on the Economist website) "advertisements in editorial special report sections are more likely to be seen and read". Indeed, the context of a special report (non-Run of Print) offers "advertisers the opportunity to maximise impact with a long-lasting advertisement in a medium which is kept for reference". At iD we believe in putting the client at the heart of all we do. Our client relations go beyond the production and post-production phases of our insightful and impactful special features. iD's consultative approach makes the client feel valued and truly involved in the whole process. We feel that this is the only way we can do business because we are in the business of making our clients' voices heard - not our own. We aim to connect you with the world, to be the vital link between you and your audience. By working closely with you, we can achieve great things.