above, below .. redrawing the line

iD aims to change perceptions by working with government officials and business leaders. We collaborate with ministries, tourism boards, investment agencies and private sector entities from manufacturers to service providers. Partnership in nation-branding is critical in order to create a strong message. Why simply "hope" to convey the right message to the right audience? In collaborative partnership we can do it together and work determinedly towards interacting with your audience. By working with you we can discover ways in which to assist you in maximising your competences. Media can be a valuable tool to leverage a nation's international positioning or a company's global standing - whether it be on a bilateral, regional or multi-lateral level - leading to heightened understanding of what the country or individual entity can offer....read more >>