It is fair to say that global media often feels out of reach to many nations and businesses around the world. Many leaders feel that they only get editorial coverage when the news about their country or company is bad!
Sadly, bad press is what most people recall, in particular when it comes to travel and tourism choices or investment decisions. iD aims to change this! While many nations enjoy good recognition from their major trading partners and their main tourism draws in particular, they are keen to cast the net wider and reap the benefits of greater awareness worldwide. Moreover, a large proportion of highly successful companies may be well-known in their own milieu or even regionally, yet do not have the chance to put themselves in front of international audiences or to make their strengths known to a general public on a global level...read more >>