Myanmar Projects

branding & design / film & digital / media strategy / business strategy

Myanmar Projects

branding & design / film & digital / media strategy / business strategy

Myanmar Projects

branding & design / film & digital / media strategy / business strategy

perfection, by design

As the official representative for BBC Global News we bring you custom-made solutions that suit your needs and your budgets. From producing and airing TV commercials on BBC World News, to preparing digital content hubs on bbc.com, BBC World Service and BBC StoryWorks with accompanying promotional campaigns, we design visual and contextual stories on BBC’s premier platforms to reach your perfect audience. With over two decades of experience consulting on nation-branding and corporate branding initiatives around the world we are well placed to deliver excellence with passion.

  • FILM & DIGITAL /
  • BRANDING & DESIGN

first ever global campaign launched at the WEF

The World Economic Forum East Asia, Myanmar’s inaugural event of such magnitude and prestige, presented the perfect opportunity to launch the country’s first ever global nation-branding campaign with great fanfare. amount of natural beauty to share. Click below to see how #TeamiD rose to the challenge with the TVC and tourism showcase.

In close collaboration with the WEF and the government of Myanmar we created the perfect platform for delegates to view the filmography, witness live interviews with key figures as well as receive the branded goody bag and press packs. iD’s contribution to the creative process went beyond the usual agency duties and included:

  • Storyboarding, music and tagline creation
  • Location scouting and talent management
  • Logistics, scheduling and fixing
  • Art direction and styling
  • Production of a TVC
  • Production of short tourism showcase film
  • Production of a mini socio-economic documentary
  • FILM & DIGITAL /
  • BRANDING & DESIGN /
  • BUSINESS STRATEGY

tourism premier on BBC World News

Conceptualized and produced by iD, Myanmar’s campaign LET THE JOURNEY BEGIN was first aired on the most trusted news channel, BBC World News immediately after its launch at the World Economic Forum.

iD was proud to handle the media strategy and management on behalf of the Myanmar government including:

  • Consultation on appropriate channels
  • Negotiation and media management on behalf of clients
  • Scheduling and booking of slots on BBC World News and Channel News Asia
  • Liaison with the WEF press team on behalf of the Myanmar stakeholders for the press conference
  • Design, production and running of media / delegate booth
  • Copywriting, design and production of press release and press kits
  • Campaign spokesperson in panel discussion at the WEF
  • Contact for all global media enquiries
  • Business strategy (outreach, handling sponsors and protocol)
  • Coffee-table book copywriting, design and printing for the WEF East Asia
  • BRANDING & DESIGN/
  • FILM & DIGITAL

nation-branding, at a transitional moment

The World Economic Forum East Asia, Myanmar’s inaugural event of such magnitude and prestige, presented the perfect opportunity to launch the country’s first ever global nation-branding campaign with great fanfare. Click below to see how #TeamiD rose to the challenge with the TVC and tourism showcase.

iD initially created the campaign under what, at the time, was considered a highly appropriate tagline LET THE JOURNEY BEGIN. The campaign spanned a several years and included many deliverables as well as the later adoption in materials of a new tagline in 2018 (Be Enchanted):

  • Brand strategy complete with branding guidelines and positioning
  • Copywriting, design and production of 10 destination brochures (2 generations of designs)
  • Design of all marketing collaterals (website, ads, posters and merchandise)
  • Coaching and training on branding and brochure design for stakeholder empowerment in collaboration with ITC
  • Branded goody bag design and production for the WEF East Asia
  • Exhibition stand designs for WEF launch and overseas travel fairs (WTM & ITB)
  • MEDIA STRATEGY /
  • BRANDING & DESIGN

special features in The Daily Telegraph

From 2012-2013 iD undertook three separate special features in association with the UK’s top quality newspaper, The Daily Telegraph which charted the progress being made at the time. iD was responsible for all the research, in-person interviews, copywriting, layout and design.

iD’s initial work on Brand Myanmar took place at a critical juncture in its history (2012-2020), at a time when hope and change abounded, and the path to democracy was being lauded by the international community. We embraced the opportunity to be at the forefront of the inspiring transformation of a country considered to be one of the world’s last frontier markets, and a nation with an immense amount of natural beauty to share. Click the individual photos above to view our three Daily Telegraph features on Myanmar.

VISIT GALLERY FOR MORE MYANMAR PROJECTS

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